FIRE Media Forum for Nonprofit Organizations
This forum is for anyone who wants to publicize a nonprofit organization's
cause, event or program. The forum will feature top editors and reporters who
cover local news in the greater Asheville area. It is a great opportunity to
meet members of the media, network with them and with other colleagues, and
learn first-hand how to get your story into the media. The forum was organized
because FIRE has heard frustrations from both nonprofits and the news media.
Some nonprofits say that local media should do better at covering community
news. Meanwhile, some journalists tell FIRE that organizations would receive
better coverage if they approached the media differently. Both groups say that
increased dialogue between nonprofits and news media is likely to help. This
forum will help facilitate such a dialogue.
- Nonprofits on Television: Julie Fries, WLOS (moderated
by Evan Mahaney, FIRE/ACLU): All about how to get your organization on
WLOS. Ms. Fries, WLOS Executive Producer, will show televised examples of
stories on nonprofits as part of her presentation. She will give tips on how
to approach TV stations, particularly WLOS, with stories.
- Nonprofits on the Radio: David Hurand, WCQS; Bill McClement, WWNC
(moderated by Jill Arrington, FIRE/Mt. Zion Community Development):
Learn how to get your event and organization information onto the radio. How
do you get to be an on-air guest on talk shows like David Hurands? How
is it best to approach these radio stations?
- Getting My Nonprofit on the Editorial Page: Joy Franklin, A C-T (moderated
by Jeff Fobes, FIRE/Mountain Xpress) Who writes the editorials? Who decides
what goes on the editorial page? Jeff Fobes will also share some information
about getting commentaries and opinions into Mountain Xpress.
- Cultivating Relationships with Reporters, Submitting Calendar Listings
and Press Releases: Steve Rasmussen, Mountain Xpress; Tracy Rose, Mountain
Xpress; Joel Burgess, Hendersonville Times-News (moderated by Nelda
Holder, FIRE/League of Women Voters): Mr. Rasmussen will do a presentation
on the ideal calendar listing and will share specifics about how
to submit this information. He and the other reporters will talk about what
types of communication works well (and doesnt work well) when nonprofits
are contacting them about a story. For instance, what information should nonprofits
be prepared to discuss or provide when they contact reporters?
- Meet the Editors: Scott McLeod, Smoky Mountain News; Cecil Bothwell,
Mountain Xpress; Clint Parker, Weaverville Tribune / Asheville Tribune
(moderated by Mark Goldstein): An opportunity for participants
to learn how best to contact these editors and their staffs. What is the best
method for contacting each of their newspapers? Is it best to contact a reporter
first if you know that the reporter covers your nonprofits issues, or
is it best to approach an editor first? How can I get on the editors
rolodexes as an expert on my cause?
- 1:30: Moderated forum begins (for all nonprofits in attendance):
How the Media Covers Nonprofit News: The Big Picturefeaturing:
Joy Franklin, Editorial Editor, Asheville Citizen-Times
Clint Parker, Lead Reporter, Asheville Tribune
Cecil Bothwell, Managing Editor, Mountain Xpress
Scott McLeod, Editor, Smoky Mountain News
Julie Fries, Executive Producer, WLOS
Bill McClement, News Director/Morning Anchor, WWNC
Moderator: Nelda Holder, League of Women Voters / FIRE
Support: Funding for this event is provided
by the Community Foundation of Western North
Carolina and the New Leaf Fund.